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Content Aspects
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Planning Your Content Migration – A Technical Quick Guide
Content, Patterns and Practices Marc Salvatierra 4/8/23 Content, Patterns and Practices Marc Salvatierra 4/8/23

Planning Your Content Migration – A Technical Quick Guide

A successful content migration entails significant time, expense and engineering – but opens avenues to enrich content, streamline its delivery and illuminate its display.

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Dark Content, Dark Structure
Content, Patterns and Practices Marc Salvatierra 7/2/22 Content, Patterns and Practices Marc Salvatierra 7/2/22

Dark Content, Dark Structure

By their nature, dark content and dark structure do not lend themselves to easy observation or elucidation. Each has characteristics that pose challenges to routine detection and straightforward documentation.

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Planning Your Content Audit: A Technical Quick Guide
Content, Patterns and Practices Marc Salvatierra 1/18/22 Content, Patterns and Practices Marc Salvatierra 1/18/22

Planning Your Content Audit: A Technical Quick Guide

By preparing the right technical foundation for the content audit, you can ensure that auditors use their time effectively and that the audit produces quality information.

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Content Archetype: Modeling the Base Content Object
Content, Features and Functions Marc Salvatierra 6/26/21 Content, Features and Functions Marc Salvatierra 6/26/21

Content Archetype: Modeling the Base Content Object

The base content object presented here empowers you to understand and model your content types across multiple domains, in whatever dimensions and direction your Web presence requires.

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Planning Your Content Inventory: A Technical Quick Guide
Content, Patterns and Practices Marc Salvatierra 5/31/21 Content, Patterns and Practices Marc Salvatierra 5/31/21

Planning Your Content Inventory: A Technical Quick Guide

A well-scoped and finely-tuned content inventory lays the foundation for a more meaningful audit, a smoother migration and a successful site relaunch.

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TinyMCE and Legacy Content: Protecting Your Ordered Lists
Content Marc Salvatierra 5/24/21 Content Marc Salvatierra 5/24/21

TinyMCE and Legacy Content: Protecting Your Ordered Lists

As you work in TinyMCE, what you see is not always what you started with.

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Marc Salvatierra


I'm a Senior Product Manager working with publishing and engineering teams to better manage content, documents and data.

I bring more than 25 years of experience in the enterprise Web content space : Driving Web content teams, operations, systems, products and projects toward improved outcomes across the technical, news, entertainment, commercial and legal sectors.

I love engaging with large organizations who have sprawling digital platforms, where I can evolve thinking, practices and tools to improve the enterprise content life cycle.

As a product leader, I bring a broad content management background and a well-informed technical literacy.

Currently I'm evaluating how we can move beyond the traditional CMS to work through ontologies and knowledge graphs as we model, manage and deliver content.


Information and opinions provided herein do not represent the views of any commercial or non-profit organization or entity.

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