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Content Aspects
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Content Aspects
About
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About
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Content Unimodel – Can We Standardize Content Modeling?
Marc Salvatierra 8/10/25 Marc Salvatierra 8/10/25

Content Unimodel – Can We Standardize Content Modeling?

A common, shared and unified content model across domains and organizations remains an intriguing but still academic and multivariate proposal.

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Planning Your Content Migration: A Technical Quick Guide
Content, Patterns and Practices Marc Salvatierra 4/8/23 Content, Patterns and Practices Marc Salvatierra 4/8/23

Planning Your Content Migration: A Technical Quick Guide

A successful content migration entails significant time, expense and engineering – but opens avenues to enrich content, streamline its delivery and illuminate its display.

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Dark Content, Dark Structure
Content, Patterns and Practices Marc Salvatierra 7/2/22 Content, Patterns and Practices Marc Salvatierra 7/2/22

Dark Content, Dark Structure

By their nature, dark content and dark structure do not lend themselves to easy observation or elucidation. Each has characteristics that pose challenges to routine detection and straightforward documentation.

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Planning Your Content Audit: A Technical Quick Guide
Content, Patterns and Practices Marc Salvatierra 1/18/22 Content, Patterns and Practices Marc Salvatierra 1/18/22

Planning Your Content Audit: A Technical Quick Guide

By preparing the right technical foundation for the content audit, you can ensure that auditors use their time effectively and that the audit produces quality information.

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Content Archetype: Modeling the Base Content Object
Content, Features and Functions Marc Salvatierra 6/26/21 Content, Features and Functions Marc Salvatierra 6/26/21

Content Archetype: Modeling the Base Content Object

The base content object presented here empowers you to understand and model your content types across multiple domains, in whatever dimensions and direction your Web presence requires.

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Planning Your Content Inventory: A Technical Quick Guide
Content, Patterns and Practices Marc Salvatierra 5/31/21 Content, Patterns and Practices Marc Salvatierra 5/31/21

Planning Your Content Inventory: A Technical Quick Guide

A well-scoped and finely-tuned content inventory lays the foundation for a more meaningful audit, a smoother migration and a successful site relaunch.

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TinyMCE and Legacy Content: Protecting Your Ordered Lists
Content Marc Salvatierra 5/24/21 Content Marc Salvatierra 5/24/21

TinyMCE and Legacy Content: Protecting Your Ordered Lists

As you work in TinyMCE, what you see is not always what you started with.

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Marc Salvatierra


Senior product leader driving Web content teams, operations, systems, products and projects through complex challenges to superior outcomes.

I love engaging with large organizations and sprawling digital platforms, where I can evolve thinking, practices and tools across the enterprise content life cycle.

Working with publishing and engineering teams, I bring a deep content management expertise and informed technical literacy across the technical, news, entertainment, commercial and legal sectors.

With 20+ years administering Web content, documents and data, I'm now exploring ontologies and knowledge graphs as transformational tools to model, manage and deliver semantic-based content.


Information and opinions provided herein do not represent the views of any commercial or non-profit organization or entity.

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