Marc Salvatierra

Marc Salvatierra brings more than 25 years of experience in the enterprise Web content space : Driving Web content products, teams, operations, migrations, projects, platforms, sites and systems toward improved outcomes across the technical, news, entertainment, commercial, legal and non-profit sectors.

product management, vision, strategy and roadmapping | experimentation and measurement | domain-driven design, value-driven development | Certified Knowledge Engineering Specialist | Certified Scrum Product Owner (CSPO) | Certified Scrum Master (CSM)

Alfresco, dotCMS, Drupal, ECM, CMS, DMS

  • Content Management and Document Management

  • Digital Platforms and Application Management

  • Content Modeling and Information Architecture

  • CMS & DMS Product Management, Vision, Strategy and Roadmapping

  • Authoring Feature Development and Authoring Experience

  • Review, Approval and Publishing Workflows

  • Taxonomy, Semantics and Metadata Governance

  • Content Inventorying and Auditing

  • Content Extraction, Transformation and Migration

  • Content Integration and Aggregation

Content Aspects

The Content Aspects blog offers expertise across the content domain in its wide range of administrative approaches, supporting systems and technical implementations.

My product management specializations include content and document management; digital platforms and application management; content operations and integrations; content modeling and information architecture; taxonomy, semantics and metadata governance.

For me, managing content products is about evaluating challenges and discovering opportunities directly alongside users within their complex business scenarios; then adding transformative value to their work through viable solutions and scalable quality.

I've served on and overseen more than a dozen talented teams of CMS and DMS content authors, content operations specialists, developers, designers and product managers – onshore and offshore – along with managing a busy international content support queue.

As team members, together we’ve developed expressive and structured content models, generated sophisticated taxonomies, and polished authoring and publishing experiences across a range of critical business, policy, legal, technical and historical content.

In my work, I blend leadership, creativity and productivity, and I'm always excited to learn new technologies. Lately I’ve been looking at how we can work through knowledge graphs to model, manage and deliver content as we move beyond the traditional CMS.