Marc Salvatierra
Marc Salvatierra brings more than 25 years of experience in the enterprise Web content space : Driving Web content products, teams, operations, migrations, projects, platforms, sites and systems toward improved outcomes across the technical, news, entertainment, commercial, legal and non-profit sectors.
product management, vision, strategy and roadmapping | experimentation and measurement | domain-driven design, value-driven development | Certified Knowledge Engineering Specialist | Certified Scrum Product Owner (CSPO) | Certified Scrum Master (CSM)
Alfresco, dotCMS, Drupal, ECM, CMS, DMS
Content Management and Document Management
Digital Platforms and Application Management
Content Modeling and Information Architecture
CMS & DMS Product Management, Vision, Strategy and Roadmapping
Authoring Feature Development and Authoring Experience
Review, Approval and Publishing Workflows
Taxonomy, Semantics and Metadata Governance
Content Inventorying and Auditing
Content Extraction, Transformation and Migration
Content Integration and Aggregation
Content Aspects
The Content Aspects blog offers expertise across the content domain in its wide range of administrative approaches, supporting systems and technical implementations.
My product management specializations include content and document management; digital platforms and application management; content operations and integrations; content modeling and information architecture; taxonomy, semantics and metadata governance.
For me, managing content products is about evaluating challenges and discovering opportunities directly alongside users within their complex business scenarios; then adding transformative value to their work through viable solutions and scalable quality.
I've served on and overseen more than a dozen talented teams of CMS and DMS content authors, content operations specialists, developers, designers and product managers – onshore and offshore – along with managing a busy international content support queue.
As team members, together we’ve developed expressive and structured content models, generated sophisticated taxonomies, and polished authoring and publishing experiences across a range of critical business, policy, legal, technical and historical content.
In my work, I blend leadership, creativity and productivity, and I'm always excited to learn new technologies. Lately I’ve been looking at how we can work through knowledge graphs to model, manage and deliver content as we move beyond the traditional CMS.