unstructured content – as seen in Hollywood, Florida

About Content Aspects

The Content Aspects blog offers expertise across the content domain in its wide range of administrative approaches, supporting systems and technical implementations.

  • Content Management and Document Management

  • Digital Platforms and Application Management

  • CMS & DMS Product Management, Vision and Strategy

  • Authoring Feature Development

  • Publishing Workflows

  • Content Modeling and Information Architecture

  • Taxonomy Construction and Metadata Governance

  • Content Inventorying and Auditing

  • Content Extraction, Transformation and Migration

  • Content Integration and Aggregation

The Patterns & Practices library offers methods and checklists that you can use in your next project.

The Features & Functions catalog offers story and epic templates that can inform your product backlog.

About Marc

My product management specializations include content and document management, content operations and integrations, content modeling and metadata governance, agile and scrum, digital platforms and application management.

For me, managing products is about discovering and evaluating opportunities and challenges alongside users within their complex business scenarios and adding value to their work through viable solutions and scalable quality.

I've served on and overseen more than a dozen talented teams of CMS and DMS developers, designers, product managers and content operations specialists, along with managing a busy international content support queue.

As team members, together we’ve developed structured content models, built complex taxonomies, and enhanced authoring and publishing experiences across a range of critical business, policy, legal, technical and historical content.

In my work, I blend leadership, creativity and productivity as I analyze data and ideas to test and deliver better user outcomes across, content, documents, information architecture, taxonomy, metadata, workflows, sites and systems.

I'm always excited to learn new technologies. Lately I’ve been looking at how we can work through knowledge graphs to model, manage and deliver content as we move beyond the traditional CMS.