Marc Salvatierra

product management, vision, strategy and roadmapping; experimentation and measurement; domain-driven design, value-driven development | Certified Knowledge Engineering Specialist | Certified Scrum Product Owner (CSPO) | Certified Scrum Master (CSM)

Alfresco, dotCMS, Drupal, ECM, CMS, DMS;
content management, document management, digital platforms; content modeling, information architecture; taxonomy, semantics and metadata governance

• Content Management and Document Management

• Digital Platforms and Application Management

• CMS & DMS Product Management, Vision and Strategy

• Authoring Feature Development

• Publishing Workflows

• Content Modeling and Information Architecture

• Taxonomy, Semantics and Metadata Governance

• Content Inventorying and Auditing

• Content Extraction, Transformation and Migration

• Content Integration and Aggregation

Content Aspects

The Content Aspects blog offers expertise across the content domain in its wide range of administrative approaches, supporting systems and technical implementations.

My product management specializations include content and document management; digital platforms and application management; content operations and integrations; content modeling and information architecture; taxonomy, semantics and metadata governance.

For me, managing content products is about discovering and evaluating opportunities and challenges directly alongside users within their complex business scenarios and adding transformative value to their work through viable solutions and scalable quality.

I've served on and overseen more than a dozen talented teams of CMS and DMS developers, designers, product managers and content operations specialists, along with managing a busy international content support queue across several time zones.

As team members, together we’ve developed meaningful structured content models, built complex taxonomies, and enhanced authoring and publishing experiences across a range of critical business, policy, legal, technical and historical content.

In my work, I blend leadership, creativity and productivity as I analyze data and ideas to test and deliver better outcomes across user experience, content, documents, information architecture, taxonomy, metadata, workflows, sites and systems.

I'm always excited to learn new technologies. Lately I’ve been looking at how we can work through knowledge graphs to model, manage and deliver content as we move beyond the traditional CMS.